The Golden Shield Project, known worldwide as the Great Firewall of China, is a government strategy aimed at controlling and filtering Internet content for Chinese Internet users. It is not entirely clear how the Internet police block certain websites. However, websites with "inappropriate content" will be blocked indefinitely for users within Mainland China. In addition, if the you host your website on a server that is blocked by the firewall, your website will also be blocked indefinitely.

Hosting a website in China will allow for stable and quicker access times for Chinese users, leading to better user experience. It is also a key part of an overall search engine optimisation strategy as local search engines give websites hosted in China with Chinese domain names priority over other websites.