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Metafocus Ltd
2 Broadway
The Lace Market
Nottingham
NG1 1PS

Tel:
+44 (0)115 947 0011

email:
info@metafocus.co.uk

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Metafocus - Online Marketing

European Online Marketing Strategy

Graphs of Internet Penetration in European December 2007

Europe has a very high Internet penetration rate with almost 50% of the population online. With some of the largest economies in the world and cutting edge Internet scene, your business can grow with an effective European online presence. Currently the combined population of the 27 European Union states is the third largest in the world after China and India with 475 million people. All the more reason to start building your European website today!

Contact us for more details about European search engine optimisation, European hosting and domain name registration and European website translation and localisation .

European Market Research and Online Marketing

Google is the dominant search engine in Europe, however most European Internet users prefer their "local" Google over the generic Google.com. The need for a localised European Internet marketing campaign is crucial or you will miss out on almost 90% of all traffic to your website.

Counrty Local Google google.com Other
Austria 92% 5% 3%
Belgium (Dutch) 92% 6% 2%
Belgium (French) 92% 6% 2%
Switzerland (French) 80% 14% 6%
Switzerland (German) 87% 9% 4%
Germany 93% 7%  
Denmark 87% 13%  
Spain 90% 8% 2%
Finland 88% 12%  
France 87% 11% 2%
Hungary 79% 18% 3%
Italy 88% 12%  
Netherlands 88% 10% 2%
Norway 84% 15% 1%
Sweden 86% 11% 3%
Turkey 89% 10% 1%

Metafocus can help with all aspects of European market research and online marketing strategy. Give one of our friendly team a call or email info@metafocus.co.uk, we will be happy to discuss your European online strategy and help you reach European markets effectively through the Internet.