Metafocus are global internet marketing specialists working across the world in China and Europe to promote websites using a wide range of multilingual SEO and international online marketing techniques.

We work in a wide variety of market sectors for all kinds of companies and approach each customer with fresh eyes and an open mind to ensure that we get the best results using the most appropriate resources for each market in each country.

From these experiences we have developed the following steps which we believe are essential for effective international internet marketing:

1. Planning and preparation is essential
   Before undertaking any international or multilingual marketing work, it is absolutely essential to fully discuss how to be effective in each country and plan all the activities required to develop your web presence in each different market. From website design to search engine optimisation to international social networking, planning is key.
2. SEO is more than just keywords
   To effectively optimise your website for search engines you need to look beyond the keywords that you think your customers are using. Thorough keyword research into what is actually being used is essential and should inform any following web development work. Don't forget that SEO is more than a one-off project, it is a continually evolving and changing challenge and should be worked on continually, to get the best results from your site.
3. Localise your website and marketing
   Simply translating your website and hosting it along your UK version is not enough to get the best results from your search engines. We always recommend altering the website layout and design for each country to ensure that it is a format familiar to your target market. Along with localised hosting and domain name registration this is essential for each country-specific international website.
4. Convert your visitors into customers
   Building a website and getting visitors is not the end of the journey, you need to convert these visitors into enquiries or orders to be effective for your business. Using the latest analytics tools we are able to provide detailed statistics to help your website grow, develop and be the most powerful business tool you have.

To learn more about how we can help you, please give us a call on +44 (0)115 947 0011 or email us now at info@metafocus.co.uk